Through eighteen years of commercial retail space design experience, witnessing and having participated in the overall process where Chinese business upgraded from department store to shopping center, commercial complex, he holds firm faith that only the perfect combination of advanced business management brains and architecture spatial design can create successful commercial projects. Therefore, in every project, he exploits the aesthetic and business potential of architecture to the full, and through avant-garde artistic approaches and "Ecological fashion"aesthetic ideology, he fabricates ineffably inspiring and surprising spatial experiences.
Shen Junwei appreciates developing "Ecological fashion" style commercial projects under the ideology of "Human-nature mutualism coexistence". He constructs a design system with natural lighting, geometrical linear formation, blank-space permeating approaches.
Design is a journey without terminals, along which inspirational wits are the infinite source for the continuous conceptualization……
Mr.Shen Junwei appreciates "Ecological fashion" , and is also ingenious at binding commercial retail spatial design with ecology organically. For him, shopping mall is as if the backyard of home, a supplement of lifestyle that each individual is incapable of living without. Every shopping mall has its own story, as well as journey. His assignment is to decode the autobiography of the shopping mall, and to present this unique journey through design approaches.
Mr.Shen Junwei has participated in professional and high-end department store, shopping center commercial projects, cooperating with international business management team, well-mastering the process and regulations in high standard commercial projects. He followed up the overall process from devising business strategy, architecture, interior design and construction until business operation, witnessing as well as being engaged in the holistic upgrade and iteration of commercial space. His work provides both fulfillment of commercial retail space functionality and coherent mutual relationship between human and eco-environment. He believes that architecture form, instead of being unyielding, should adapt to the soil and live with the era. To grow naturally as if it was born by the environment, perhaps this is the aesthetic ideology that he pursues as "Ecological fashion" , and the design principle as "Design drives the future of your business".